NewClassicsBooks.com represents a refined and contemporary online presence for a forward-thinking independent publisher. When the client approached me, their vision centered on creating a digital home that showcased their catalog, highlighted upcoming releases, and strengthened their connection with readers and authors alike. They needed more than a template-driven website—they needed a cohesive, flexible publishing platform. I was responsible for the full layout, custom design, project page structure, newsletter integration, and ongoing site maintenance, all of which came together to support the client’s long-term goals.
Built on WordPress, the site takes advantage of the platform’s flexibility while delivering a unique, purpose-driven design specifically tailored to the needs of a modern publisher. From catalog presentation to communication tools, every element was intentionally crafted to elevate the client’s brand and provide an exceptional user experience.
Custom Layout & Design
From the start, the design direction was clear: the site needed to feel both literary and modern—recognizably rooted in the world of books while still crisp, accessible, and visually engaging. I built a fully custom layout that uses clean typography, thoughtful spacing, and a neutral-but-personalized color palette to create a sophisticated atmosphere suitable for a publishing house.
The homepage introduces visitors to the publisher’s mission and core works, featuring curated titles and spotlight sections that can be easily updated as their catalog evolves. By avoiding rigid pre-made templates, the site maintains a fluid, intentionally crafted aesthetic that helps differentiate the client from other independent publishers.
Project Pages Designed for a Publishing Catalog
A major focus of the project was designing polished, consistent, and flexible project pages for each publication. These pages serve as the backbone of the site, giving visitors a clear, immersive look at the publisher’s books and literary offerings.
Each project page includes space for:
- High-quality book cover imagery
- A structured summary or synopsis
- Author information, where appropriate
- Genre, themes, and classification details
- Endorsements, blurbs, or reviews
- Calls-to-action for purchasing or learning more
This modular structure ensures that every book receives a thoughtful presentation while maintaining overall brand consistency across the catalog. The design supports the publisher’s goals of showcasing both current releases and upcoming titles, giving each its own narrative space.
Newsletter Setup & Audience Engagement
A crucial component of any publishing website is its ability to cultivate and maintain an engaged readership. To support this, I set up a fully integrated newsletter system designed to match the site’s branding while providing a seamless user experience.
This included:
- Custom-designed signup forms placed in high-visibility areas
- Integration with the client’s preferred mailing platform
- Automated confirmation and onboarding sequences
- Backend configuration for list management and campaign preparation
With this setup, the client can build a readership base, announce new releases, share author interviews, offer previews, and maintain consistent promotional momentum.
Ongoing WordPress Optimization & Maintenance
Ensuring long-term stability is essential for any publisher’s website, especially one expected to grow alongside its catalog. In addition to the initial design and build, I provide continuous maintenance, which covers:
- Regular plugin, theme, and core updates
- Security hardening and monitoring
- Image optimization and performance enhancements
- Backup systems and recovery points
- Page updates as new titles and initiatives are introduced
This ongoing support ensures that NewClassicsBooks.com remains secure, fast, and easy for the client to manage as their publishing list expands.
A Professional Digital Showcase for a Growing Publisher
NewClassicsBooks.com now stands as a polished, reliable, and elegantly designed platform for the client’s publishing work. The site highlights their catalog with clarity, reinforces their brand identity, and provides essential communication tools for reaching readers, authors, and partners. With its custom layout, detailed book pages, and integrated newsletter system, the site positions the client for long-term growth in an increasingly digital literary landscape.
This project demonstrates my ability to design and maintain a tailored WordPress experience—from creative concept to structural organization to technical upkeep. The result is a website that not only looks professional but works fluidly as a true publishing hub.