When SmartMedia LLC approached me about creating a dedicated landing experience for Hell’s Kitty, their horror-comedy brand built around the cult-favorite web series, they needed more than just a page—they needed a fully realized digital showcase. The goal was to highlight the series, merchandise, and multimedia projects in a way that was visually engaging, structurally clean, and optimized for a modern audience. My role was to handle the design, layout, and ongoing maintenance of the page, ensuring that it not only captured the chaotic charm of Hell’s Kitty but also provided SmartMedia LLC with a solid foundation for future updates, expansions, and campaigns.
Establishing a Unique Look and Feel
Hell’s Kitty occupies a very specific tonal space—dark, comedic, spooky, and campy all at once. My design approach was built around capturing that balance. The resulting layout incorporates:
- A bold, cinematic hero section that immediately showcases the Hell’s Kitty IP
- A color palette that supports the brand’s horror-comedy identity without overwhelming the viewer
- Strong visual hierarchy ensuring the most important content is immediately visible
- A responsive layout that works smoothly across desktop, tablet, and mobile
By grounding the design in a carefully crafted aesthetic, the landing page functions not only as a marketing tool but as an extension of the Hell’s Kitty world itself.
Content Strategy & User Experience
SmartMedia LLC wanted a landing space that clearly organized the franchise’s many components—episodes, books, comics, merchandise, appearances, and more. My UX strategy was to structure the page so visitors can seamlessly navigate through:
- Featured content blocks, each highlighting a specific aspect of the Hell’s Kitty universe
- Clear calls-to-action guiding users toward merchandise, media links, and related content
- A clean, magazine-style layout that treats each section like a spotlight moment
- Easy access to external platforms where the series and products are hosted
The result is a landing page that feels dynamic and alive, much like the series itself, while being simple and intuitive for new fans to explore.
Technical Considerations & Build
The Hell’s Kitty landing page is built using custom PHP, HTML, CSS, and JavaScript, giving me complete control over the fine details of layout, animation, and responsiveness. Because the page exists within the broader SmartMedia LLC ecosystem, I ensured:
- Consistent branding and typography with the parent site
- Optimized performance for all media types
- Logical content grouping for easier long-term maintenance
- SEO-friendly structural choices to improve discoverability
Every piece of the page was tuned for speed, clarity, and long-term sustainability.
Ongoing Maintenance & Updates
The Hell’s Kitty brand continues to evolve, and SmartMedia LLC required a setup that makes iterative updates smooth and efficient. I maintain the landing page on an ongoing basis, which includes:
- Adding new media or promotional blocks as they’re released
- Updating links, product offerings, and event details
- Ensuring SEO remains current across page revisions
- Keeping styling and structure consistent as additional content is added
This scalability ensures the landing page can grow alongside the brand without sacrificing cohesive design or functionality.
A Fully Branded Experience for a Multi-Platform Franchise
SmartMedia LLC needed a landing page that could serve as a flexible yet visually memorable promotional hub. What we built is a polished, custom-branded digital space that:
- Enhances the visibility of the Hell’s Kitty franchise
- Strengthens the connection between the series and its fans
- Provides a structured, professional presentation for a client with multimedia needs
The final product is a page that functions equally well as a marketing tool, a portfolio showcase, and a storytelling extension of the Hell’s Kitty universe.